style is personal

Own your rhythm with our “Style Is personal” tee — a design that celebrates the effortless individuality of surf culture. Style isn’t about trends or keeping up — it’s about showing up as yourself, every single day. Minimalist, relaxed and unmistakably coastal, this design pays tribute to the characters who give the lineup its colour — the riders who don’t chase cool, they create it.

All our t-shirts are classed as a regular fit, and crafted from 180 GSM 100% combed cotton. Featuring neck ribbing, side seams, and double needle hems for durability and minimal shrinkage, it's a timeless choice for comfort and style.